The number of children and young people contacting Childline about cyber-bullying has risen to 4,541 in 2015/16, compared to 2,410 in 2011/12 – a rise of 88%. Research from the NSPCC has found that children as young as seven are being tormented by hurtful messages from which they feel there is no escape. Comments posted on social media, blogs and online pictures range from bullying about looks to death threats. Nearly a third of these Childline counselling sessions were with children and young people experiencing bullying on a gaming or a social networking site.